• UniCredit “Ups And Downs”

This on-site promotional game was created as part of UniCredit’s pan-European “Life is full of ups and downs” campaign developed by BBH.

The development side of things required a slightly unconventional approach. Rather than storing items in an array and then matching the clicked identifier with its matching identifier, having two separate images in a pair meant each image needed its unique id as well as the ability to know which pair it was part of.

Not unlike the campaign’s namesake, code can also be full of ups and downs!

Disclaimer: Our portfolio represents a combination of work carried out whilst employed at play/M&C Saatchi and in the course of freelance agency contracts prior to establishing Super natural in 2012.

  • Categories : Other
  • Date :   May 2011
  • Client :   Addictive Pixel/BBH