TfL “Bus Mapping Service”
As part of an integrated awareness campaign created by M&C Saatchi for the launch of TfL’s new online bus mapping service, the online advertising component required us to leverage a very basic asset used in press and outdoor to bring the product to life online.
Despite only being given an image of the side of a red bus to work with (!), we combined vector illustration, bitmap comping and a cleverly stitched together timeline-controlled 3D png sequence to create a slick new way to inform Londoners of TfL’s new online service.
Disclaimer: Our portfolio represents a combination of work carried out whilst employed at play/M&C Saatchi and in the course of freelance agency contracts prior to establishing Super natural in 2012.
- Categories : Ads
- Date : March 2010
- Client : M&C Saatchi