• Peugeot “Let Your Body Drive”

Working with our friends at Scoop and Spoon, we designed and built the online campaign for the launch of the new Peugeot 208 in the Austrian market (adapted here in English). Using the campaign strapline of ‘Let Your Body Drive’ and with the aim of driving test drive bookings, the interactive creative leveraged dancing movements of male and female silhouettes to evoke the dynamic characteristics of the new vehicle. Using some more nerdy techniques and a funky particle emitter, the idea was also adapted for use across standard media ad formats.

  • Categories : Ads
  • Date :   November 2012
  • Client :   Scoop and Spoon