• Channel 4 “Mating Season – Arthur”

A strange one this… How often do you get asked to create interactive RIAs with a perverse undertone? Well, the talented bunch over at 4Creative did just that. Super natural were engaged to help promote ‘Mating Season’: A series of programmes on modern dating in the 21st century. This campaign was brought to life by Arthur, a geriatric tortoise doing his bit to get over the death of his lifelong partner, Ethel. Our friend Arthur here has been getting out and about discovering what the new world of internet dating is all about. Needless to say he found himself in quite a pickle on more than one occasion. These two games, used as part of a raft of social content to promote the campaign, find Arthur in some quite compromising situations!

  • Categories : Other
  • Date :   July 2013
  • Client :   Channel 4