• ITV “Tour de France 2013″

Following the great work Super natural delivered for Player and Network, ITV approached us with another exciting brief, this time to promote ITV’s coverage of the Tour de France. With high profile activity running on The Guardian and The Sun, the campaign was led by a striking image of Chris Froome battling it out with 2012′s yellow jersey winner, Bradley Wiggins, who sadly had to pull out of the competition due to injury. This formed the basis of the campaign line, “There’s a big jersey to fill”.

The rich media comprised of 10 randomly selected Tour de France video assets from the ITV archives seamlessly integrated with the ITV4 page peel effect we created for the Network project. In addition to rich media running on desktop, we also produced a multi orientation Tablet Interstitial lead by the ATL poster work with supporting video content in the form of a JavaScript YouTube Player.

  • Categories : Ads
  • Date :   July 2013
  • Client :   ITV