Hyundai “5 year warranty”
To raise awareness of Hyundai’s i30 model variant, we worked with the team at M&C Saatchi to create this interactive timeline-based execution to dramatize the vehicle’s 5 year warranty.
Controlling the play-head of a Flash timeline can itself be tricky, however the bigger challenge in this piece was the need to embed the FLV inside Flash, rather than the more polite and conventional method of progressive download. Despite the necessary (albeit hefty) 1Mb+ of rich load we required defying all publisher file size restrictions, some collaborative conversation and a shared desire to make this happen meant that we were able to deliver this quite unique ad.
Our friends John Kelley and Jesper Varlen at Lightbulb Island (formerly play/M&C Saatchi) conceived the creative idea for the ad, while the talented folk at Kettle (formerly JS3D) were enlisted to create the beautiful 3D backdrops used throughout the ad.
Disclaimer: Our portfolio represents a combination of work carried out whilst employed at play/M&C Saatchi and in the course of freelance agency contracts prior to establishing Super natural in 2012.
- Categories : Ads
- Date : September 2009
- Client : M&C Saatchi