As part of an integrated awareness campaign for Foster’s in-can widget called ‘Scuba’, we worked (in-house) with play/M&C Saatchi and Smoke and Mirrors to bring the hero ‘hulk’ poster image to life digitally using the “Best ever tinny” strap line.
Comprising digital outdoor ads including digital escalator panels on the London Underground as well as giant screens at nine of London’s largest railway stations, the animation depicted the product undergoing an ‘Incredible Hulk-like’ transformation from a can to a pint. The rich media online ads also leveraged the hulk-like qualities of the product by appearing to make the ad unit shake whilst breaking out of the borders of its own ad slot.
Disclaimer: Our portfolio represents a combination of work carried out whilst employed at play/M&C Saatchi and in the course of freelance agency contracts prior to establishing Super natural in 2012.
- Categories : Ads
- Date : August 2009
- Client : M&C Saatchi