• Cadbury’s “Joyville”

A really fun little campaign for Cadbury through Publicis Dublin, this charming campaign formed part of Cadbury’s global brand platform ‘Joyville’. With a brief to surprise and delight chocolate lovers and help reinforce the Joyville brand positioning, the high profile activity on YouTube was used to promote the guerrilla stunt where walkers in a sleepy park stumbled across a magical chocolate-giving tree and its Alpaca Unicorn guardians! We do love chocolate.

  • Categories : Ads
  • Date :   April 2013
  • Client :   Publics Dublin