• ASOS “Menswear Fruit Machine” game

This email landing page animation using the spinning reels of a fruit machine was designed to convey the breadth of men’s brand names on offer at ASOS.com. It was also really quite fun to put together!

Each icon was dynamically added to a reel and then randomized. The movement was generated by using a GreenSock ‘customEase builder’, where each spin randomly selected from a list of 20 logos. After three spins, the random icon picker chose one icon and then all three reels matched. Each icon linked out to that brand’s page on the ASOS site.

Disclaimer: Our portfolio represents a combination of work carried out whilst employed at play/M&C Saatchi and in the course of freelance agency contracts prior to establishing Super natural in 2012.

  • Categories : Other
  • Date :   October 2011
  • Client :   Addictive Pixel/BBH