• ASOS “Womenswear Mash-up Fashion Selector”

Being the largest fashion retailer online means that ASOS are not short of choice. This concept involved the creation of a useful shuffle tool to mix and match outfits from the womenswear range to help inspire a user’s purchase.

Working with the hugely talented Craig Dodd , we utilised ‘Papervision’ to create the 3D spinning planes and gave the visuals some depth. Each body element (which had both a front and back plane with each clip having five frames in) was generated randomly and was integrated with xml links to aid the user journey to purchase.

Disclaimer: Our portfolio represents a combination of work carried out whilst employed at play/M&C Saatchi and in the course of freelance agency contracts prior to establishing Super natural in 2012.

  • Categories : Other
  • Date :   November 2011
  • Client :   Addictive Pixel/BBH