About us

Super natural is an award-winning, independent digital production agency specialising in cross-platform rich media advertising and web development. Working with some of the world’s best agencies as well as brands directly, we blend powerful creative ideas with an intelligent application of technology. Naturally.

Our backgrounds include roles at agencies such as M&C Saatchi, iris Worldwide, BBH, Saint@RKCR and TBWA’s Media Arts Lab, and are seasoned experts in all rich media Ad Serving platforms including Google DoubleClick, Flashtalking, Sizmek, Celtra. With an integrated studio of designers, programmers and producers working across desktop, tablet and mobile-based campaign projects, our no-nonsense approach to production means we consistently deliver high-end, hard-working creative for our clients. Our obsession with the detail and commitment to the craft is reflected in our creative product. This is why we love what we do and why people love working with us.

Super natural was formally established in March 2012 with studios based in Bloomsbury, London.


Jon Bezalel (Managing Director)

A graduate in Economics and Psychology, Jon began his marketing career client-side working for MTV Networks International as a Marketing Manager. He then made the cross into the agency world after joining M&C Saatchi’s award-winning digital off-shoot, play, where he led clients as diverse as Currys, PC World, bmi, Foster’s, NatWest and RBS. After this he joined iris Worldwide as the digital client lead for the agency’s second largest account, Volkswagen Commercial Vehicles, where he advised on all aspects of their digital strategy.


Paul Scanlon (Technical Director)

With first class honours in Multimedia Design, Paul started out as a hardware techie for an electronic servicing company. After making the leap into the agency world working at digital start-up, Ward 404, producing rich media campaigns for numerous Record Labels, Paul then joined play at M&C Saatchi eventually heading up the digital production team before working in a freelance capacity in agencies including BBH, Saint, TBWA\MAL. His commitment to the cause has positioned him as an industry specialist with accredited tester status from all the major ad servers and has also picked up numerous awards including a D&AD.


Siân ALLEN (Senior Designer)

A seasoned designer and animator at some of the industry’s most well known advertising agencies, as Senior Designer Siân now leads the visual output of the Super natural studio. Her infectious attitude and now infamous ‘eyebrow of steel’ ensure our design standards are always bang on. When not busy overseeing and fostering silky animation and design work, Siân ‘Binks’ can be found training for the next charity run or not falling off her surfboard.


Danielle Almond (Producer)

After graduating with First Class Honours from Nottingham Trent, Danielle then started working as a Junior Producer for a film marketing agency. She’s worked since for a variety of different clients in the entertainment sector delivering projects for Universal, Paramount and EOne, whilst also having enjoyed a short stint at Sky. A keen baker, Danielle is also the newest member of the team.


Jonny Blok (Senior Developer)

Graduating from Leeds University with a degree in New Media, Jonny kickstarted his career freelancing at TAG and CHI & Partners. He then flung himself head first into JavaScript-heavy, website development at IG, and has since come back into the welcoming arms of digital advertising working on HTML-centric productions here in the Super studio. A keen cyclist and unashamed techie, Jonny built his first website at the tender age of 9! Aww bless.


Steve Utting (Developer)

Hailing from New Zealand with a degree in Digital Media Design, Steve joined the Super natural team in 2013 as Junior Developer working in both Flash and HTML. With an extremely sweet tooth and a disturbingly keen interest in lolcats, Steve feels most at home writing code. A thought which he has taken quite literally with his standard working attire; office slippers!